This article explores the essential roles, models, and best practices for building a scalable CS framework in 2025.

B2B sales cycles are long and complex, but a clear strategy makes them predictable. This guide walks through defining your ICP, mapping the buyer journey, aligning sales and marketing and more.

Customer experience drives B2B revenue. This guide distills the most effective customer success practices so your team can deliver measurable retention and expansion results.

This article outlines 7 proven strategies that can double your revenue by expanding existing client relationships. From trust-based selling and smart bundling to personalized recommendations.

This article walks you through a five-step framework to create QBR templates your clients will actually look forward to.

Customer success teams can’t afford to wait until churn happens. This article shows how Tendril Connect transforms reactive outreach into proactive engagement.

Tired of juggling renewals, QBR prep, and churn‑risk monitoring? This hands‑on guide shows Customer Success leaders how to automate routine tasks, surface proactive insights, and free CSMs for the relationship moments that matter most.

Getting cadence right can make or break customer success in 2025. This guide shows you exactly how often to reach out.

Personalization isn’t inserting a first name into an email. This beginner‑friendly playbook shows Customer Success teams how to build rich data profiles, segment smartly, time messages perfectly, and scale one‑to‑one outreach without losing the human touch.

Step-by-step guide to building a customer health score: selecting metrics, weighting factors, automation tips, and action frameworks to drive retention.

Learn how AI-driven personalization, proactive Customer Success, and value-based loyalty programs can raise retention and lifetime value.

Modern customer success teams need data‑driven platforms to manage onboarding, track product usage and reduce churn. This guide highlights the top customer success tools of 2025.

Upselling works when it’s useful, not pushy. This playbook shows how to time offers, anchor on customer outcomes, tips and tricks to expand accounts.

Most teams wait for issues before they act, then wonder why churn rises. This guide shows you how to flip the model and build a proactive engagement engine.

Learn data prep, model training, and real-world tactics—plus how live agent outreach turns churn insights into renewals and revenue growth.

AI handles up to 95 % of routine CS tasks, but customers still crave real conversation. This guide shows seven strategies to turn data into durable customer relationships.

Customer success now owns revenue. This guide details the ten metrics—NRR, churn, health score, product adoption, and more.

EdTech sales demand compliant, hyper-targeted outreach. Learn why traditional dialers fall short, how Tendril’s agent-assisted platform cracks the code, and what BrainPOP and 4MATIV gained from switching.

This guide breaks down seven essential tactics for building closed-loop feedback systems—from multi-channel collection and structured triage to CS-to-product handoffs and ROI tracking—so your roadmap stays laser-aligned with customer needs.

This guide details ten proven renewal-management best practices—early health scoring, multi-stakeholder engagement, flexible pricing, automation, and more—showing how B2B teams can raise gross renewal rates and net revenue retention.