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Top Challenges in Outbound Sales and How to Overcome Them

Writer: Rosa PerazaRosa Peraza

Outbound sales at times feels like a run in a marathon. You're moving and moving and moving, hunting for that new lead, and at times getting in your face obstacles that can drain your energy out if not careful.


Have you ever gotten overwhelmed with a long list of potentials, having a challenge getting your voice heard over many opponents, and staring at your inbox and thinking about why your response rates have taken a nose dive? Know that you're not alone in your misery.


All these concerns fall under the outbound sales path—but don't have to slow your pace forever.


By taking head-on common outbound sales obstacles, obstacles can be removed, your energy can be saved, and, in the long run, your path can be crossed with increased conversion and increased earnings.


In this article, actionable, real-life techniques that can be implemented in overcoming sales obstacles will be discussed. The best part? With each remedy, a strong, capable sales crew and a predictable pipeline is being developed.



1. Prospect Overload


The Challenge

Being in outbound sales, variety in potential prospects can become enormous in a matter of seconds. Perhaps your case involves filtering through many spreadsheets, CRM lists, and events lists, and attempting to discern who’s a perfect fit. 


It’s easy to burn a lot of time following through with prospects that will not convert, and in no time, you're drained and frustrated. If your head is nodding in agreement, then your issue is one with a similar name.


Why It Happens

In many organizations, marketing generates a plethora of sources of leads with no effective filtering mechanism in your pipeline. There are social ad leads, tradeshows, webinars, and refer programs piling in your inbox. With no effective qualification mechanism in your pipeline, your salespeople spend an eternity deciding whom to make a phone call to.


How to Break Through

  • Adopt a Data-Driven Lead Gen Framework

Segment and sort out your leads with analysis tools using such factors such as industry, company size, and activity in the past. That is, you're not boiling the ocean; you're working with specific groups of buyers that fall in your Ideal Customer Profile (ICP).

  • Use Lead Scoring

Dollar-value your leads. It’s a +10 for opening a current email, a +20 for a clicks-on-product-demo, etc. Once your leads have reached a minimum value, then that’s a name worth your time.

  • Clarify Your ICP

Without a laser-clear ICP, your lists can include low-value names. Spend time (with both sales and marketing) defining precisely who your ideal buyers are—and then target your first.

  • Review Your Criteria Routinely

Conditions in your marketplace change, and your best-fit buyers can change over time, too. Set recurring review sessions (a minimum quarterly) to review whether your lead-scoring mechanism and ICP require tweaks.

By having a coherent, data-facilitated path for prioritization, you’ll disqualify out your prospect overload and free your salespeople to work with real buyers for your product or service. Not only will it ease your burden, but it will allow you to seal deals, too, and at a pace that’s accelerated.


2. Breaking Through the Noise



The Challenge

Everywhere you go, messages pummel them—emails, social messages, messages, name them. Standing out in a crowded virtual marketplace can sound like yelling in an echo chamber. If you've been sending a lot of messages and dropping voice messages with no follow-up, then you understand firsthand how infuriating cutting through can become.


What Makes It Happen

We're living in an age of "notice overload." Candidates have an abundance of offerings, updates, and requisites for your time at your fingertips. 

As a consequence, candidates have developed a mental spam filter for whatever doesn't grab them at first glance and will work for them in terms of immediate objectives and concerns. In case your contact feels canned, it’s a near-moral certainty that it will fall through.


How to Break Through

  • Make It Personal, Personal, Personal

Research your target first. Did your target recently post an article somewhere about LinkedIn? Refer to it. Does your target’s corporation have a documented agony point in your field? Mention it. Once your target feels that you have taken your work through, then, and only then, will your target respond.


  • Tell a Story

Rather than spitting out feature lists, recount a success in miniature form. For instance: "We helped a similar corporation such as your own shave 30% off its onboarding timeline recently. How? Let me tell you." What works with a narrative is that it engages emotion and curiosity.


  • Try Multi-Channel Outreach

Use not one but many channels for your contact. Connect with them at LinkedIn, message them, or even make a friendly phone call. Remember: everybody’s got a preferred channel. Know your target’s and use them.


  • Be of Real Value

Offer something of value first—like an industry whitepaper, a case study, or a quick social presence analysis. If your message contains concrete value and not a mere chat about your offering, then you’ll break through with ease.


Cut through a sea of messages with a healthy mix of individualization, personalization, value, and imagination, and you’ll break through and start connecting with the ones who matter most to your business.


3. Dealing with Rejection and No-Shows

The Challenge

Come on, admit it: rejection hurts. All that work creates a perfect pitch for nothing, with a snippy "Not interested" (and sometimes even radio silence in return). Add in the added annoyance of no-shows (prospects not appearing for a scheduled conversation arranged with them), and your morale and productivity have taken a big hit.


Why It Happens

Outbound sales, at its core, is an intrusion. You're speaking with people who don't necessarily have your problem in mind at a specific point in search of a resolution. 

Rejection happens, and let's not forget that many book a conversation in a heightened state of emotion but then realize when it isn't convenient, or simply forget.


How to Overcome It

  • Build Toughness in Reps

Some training in emotion intelligence can go a long, long distance in getting reps prepared for rejection. Get your reps to see each "No" as an opportunity to tweak their pitch. Let them understand that rejection isn't about them, but about timing, budget, and competing priorities.


  • Polite, Yet Firm, Follow-Ups

A no-show isn't necessarily a dead conversation. Write a respectful message saying that you missed them and asking them whether they could schedule an alternative conversation. 


Brief, sweet, and respectful, and not taking too big a bite out of their schedule.


  • Confirmation Messages

Reduce no-shows with an automated reminder (text message or email) a day and an hour beforehand. Often a little reminder will make your prospect make it.


  • Prioritize Quality Over Quantity

Too many booked appointments with flaky prospects will mean a lot of no-shows. Lead qualification will make each booked appointment have a real chance at a successful conversation.


The Rejection and no-shows will become part of outbound sales, but will not have to break your morale. With a strong, resilient culture and smart follow-up, your pipeline will not suffer and your salespeople will not burn out.


4. Time Management


The Challenge

Outbound sales is not a matter of getting out your phone and dialing for dollars. There’s researching your prospects, follow-up, administration, CRM maintenance, and possibly even a little marketing work on your plate. 


Poor time management will make critical work fall through and have your salespeople burn out.


What Makes It Happen

The sales role is a multi-headed beast. In a small org, one can at any one point in time, be a sales rep, a customer success manager, and a social media guru. How can one possibly prioritize and maintain laser-focus in driving top-line when one is changing gears all the time?


How To Overcome

  • Time-Blocking

Book specific blocks of your day for specific work. For instance, book 9-10 AM for emailing, 10-11 AM for a dial, etc. Having routine in your work will enable one to work smarter, not have to switch gears mentally.


  • Use Automation

Email sequences, CRM autoposts, and scheduling tools can cover your routine work, freeing room for actual work – connecting with your prospects.


  • Prioritize Ruthlessly

At the beginning of each morning, choose three most important tasks you have to accomplish. As new requests arise, gauge them in relation to these priorities. Doing this keeps you focused on high-leverage work and not busyness.


  • Delegate Where Needed

If your sales team, including your junior members, have your backing, offload work such as CRM updates, and data entry. Strategizing and working with qualified salespeople is best with your time.


Good time management turns disorder into transparency. With proper systems and a routine schedule, not only will you accomplish more, but less will cause your blood pressure to rise, too.


5. Inadequacy in Personalization



The Challenge

Ever received an email with a salutation reading "Hello [FirstName],"? That’s an acute error, but even less conspicuous types of bland contact can sink your opening and closing statistics. 


In case your cold emails don’t even get a view, and your phone calls receive a quick termination, it could mean that you're not communicating with your individual prospect’s specific requirements.


Why It Takes Place

The issue with personalized work takes a lot of time. Under quota requirements, many sales representatives go for a "spray and hope" technique—sending one message out to several hundred salespeople in the hope that a part will attach. But in a marketplace in which buyers have become accustomed to personalized experiences (e.g., a recommendation feature in a streaming service, Amazon’s "you might enjoy" feature, etc.), bland contact simply won’t fly.


How to Conquer It

  • Create In-Depth Buyer Personas

The buyer persona will allow your salespeople to grasp your target’s agony, objectives, and motivation factors. Once your salespeople understand your target’s "keeping them awake" factors, your message can then become personalized.


  • Use CRM Information Effectively

If you’re storing encounter information such as when they emailed recently, web pages visited at your site, or feature options inquired about, include that information in your follow-up.


  • Use Their Vernacular

Be relaxed in your voice, if your target is technology startups, for instance. If you target a big bank, with a big budget, then a polished voice will suffice.


  • Use a Personal Anecdote

Mention a humble fact, such as a post recently shared at LinkedIn, and go a long, long distance. It’s a sign that you pay attention and care about your universe.

Personalization isn’t an added value; it’s a necessity. By injecting personalized information and intelligence into each touch, you make it apparent that you’re not yet one more salesperson in a sea of salespeople. 


You’re a collaborator who actually knows—and can remedy—their problem.


6. Poor Response Rates



The Challenge

You did your work: your target group, your messages, and your follow-ups, in triplicate. Yet your inbox stays curiously quiet, or worse, filled with robotic "out of office" messages.


Poor response rates can make your head wonder, and even when a lot of heart and sweat have gone into sending them, when your efforts haven’t produced a single one, can make your heart sink.


What’s Behind It

Prospects have full plates, and sometimes your message simply doesn’t make it onto them. Perhaps your message is a perfect one, but your timing isn’t.


How to Overcome

  • Multi-Touch Outreach

Use a mix of email, phone, LinkedIn, and even SMS (where applicable). Have each channel’s message similar, but not repetitive. Don’t try to remind them about your value, but remind them about your value, but don’t try to remind them.


  • Automated Follow-Up Sequences

Use a platform that will allow follow-up at times of your choosing, say, your first one, and then a reminder three days later, then an additional one a week later, and then repeat. That keeps them in your headspace but not overwhelmed at one go.


  • Mix What You're Sending

Not all of it can and must be a sales pitch. Send a relevant article, a quick tip, an update in your field that will benefit your prospect. That keeps it a little less sales-y and a little more consultancy.


  • Make Micro-Commitments

A full meeting isn't a request most will grant, but a smaller one: "Does this problem resonate with you?" or "Would a quick checklist work for you?" Sometimes a little less pressure can start a conversation.


Low response rates have everyone wanting to throw in the towel, but with a variety of channels, an automation of follow-ups, and real value, your chance of starting a conversation and moving a prospect through your pipeline go through the roof!


7. Competition with Your Business “Rivals”



The Challenge

You're not alone with a product and a service to sell. In competitive spaces, your prospects have competing offerings staring them in the face at times at a suspiciously similar price and sometimes with a sweetie to boot. If deals consistently fall through to your competitor, it's worth knowing why.


Why It Happens

Competition isn't price alone. Perhaps your competitor a name your prospect recognizes, and your competitor’s gotten in with a strong in with head honcho at your prospect’s company, for instance, and your competitor’s offering free add-ins that tip them in your competitor’s direction, for instance. Whatever, a competitive marketplace simply means that you must differentiate.


How to Overcome It

  • Compete with a Competitive Analysis

Identify what your competition is most appealing about: price, feature, and/or customer service? What your competition can not deliver? Keeping your competition’s weaknesses and strengths in your mind helps position yourself even better.


  • Pin Down Your Unique Selling Propositions (USPs)

Dig deep into the specific value your offering brings to the party. Do you have 24/7 service? Tell them about it. Do you integrate seamlessly with the best CRMs? Yell about it, loud and long enough for everyone to hear. Let your prospects know precisely what sets you apart in a league of your own.


  • Use Testimonials and Case Stories

Word of mouth can outdo even a competitor’s biggest ad budget. Show with concrete examples, how your service helped similar companies, specifically companies that attempted (and failed with a competing offering.


  • Build Relationships Outside of Selling

Sometimes, success is a friendly face and a chat. Spend a little time having real conversation, at events, and through social channels. Don’t simply position yourself a vendor, but a source of information and expertise your prospects can trust and rely on. When prospects trust you, they're that much less likely to switch to a competitor.


Knowing your competition’s weaknesses and strengths and positioning your messaging and offerings in contrast, helps outshine them. Remember, even in a crowded marketplace, real value and genuineness can win out.


8. Aligning Sales and Marketing Teams



The Challenge

Marketing and sales could be two departments, but have one purpose: generating sales. Silos, however, form, and everyone suffers for it. Marketers complain about sales reps not following through, and salespeople grumble about poor leads being handed off to them. Sounds real?


Why It Happens

Different KPIs and objectives can misalign. Marking could care about volume (number of leads handed over to them), and sales about closures. In case nobody’s discussing a shared map and communicating, both departments start blaming one another for poor performance.


How to Overcome It

  • Create Common Goals

Meet both departments and make definitions of success. What’s success for you, a specific deal amount quarterly? A specific pipeline value? Get your objectives in harmony with one another such that both departments have a shared accountability for overall sales journey.


  • Hold Weekly (or Biweekly) Collaboration Meetings

Weekly (or biweekly) collaboration sessions allow both departments to swap feedback regarding leads, campaign, and marketplace activity. That creates a scenario of shared accountability, not blaming.


  • Design a Lead Handoff

Define a "sales-ready" lead. Perhaps it’s a lead that’s in your ICP, showed specific buying indications, and consumed your marketing assets at least twice. Once marketing creates a lead that’s qualified according to these, then hands over to sales.


  • Participate in Sharing of Tools and Information

Use united CRM and marketing automation tools. In case everybody sees information about a lead’s activity—like messages opened, webinars participated, etc.—the salespeople can tailor outreaches and follow-ups in a personalized manner, and marketing can have a deeper view about conversion performance.


Once sales and marketing work together, alchemy happens. Not only generate leads, but generate leads that are actually ready for a conversation. And that’s a prescription for success and happy, high-performance teams and increased top and bottom lines.


9. Long Selling Cycles



The Challenge

In many B2B environments, closing a sale takes its sweet time, a slow waltz in most cases. You're courting several key influencers, working through budget cycles, and holding out for months for a go-ahead. All that long sales pipeline and patience can strain.


Why It Happens

Corporate deals involve finance, legal, IT, and even actual end-users in many cases. All departments have concerns and timelines, and that creates a long, tedious ping-pong.


And then insert in external events such as changing marketplace requirements, and reorganizations, and have a perfect storm for a slow sale.


How to Overcome It

  • Map Out Decision-Making

Early in your conversation, have your key contact name several additional key influencers who must be involved. Learn about approval processes for them, too. By knowing who’s in charge, you can have a heads-up about logjams.


  • Nurse All Stakeholders

Flirt with everyone who can say "no" or "yes." Give each one relevant materials, speaking specifically to concerns such as ROI for finance, and ease of use for actual end-users.


  • Provide Clear Milestones

Provide your prospect with a map of buying in your case. Set out key events and rough timelines. Not only will it manage expectations, but it will keep them moving.


  • Be Front of Mind

In between, during downtime, drop off useful information or an update. Perhaps a new feature, a new case study relevant to them. Frequent (but not pesky) contact keeps them in mind that you're a problem solver, not a vendor in a holding pen.


Long sales cycles require patience and planning. By mapping out the process and flirting with everyone involved, momentum stays in motion and your value-added role comes through, rather than just feeling like another vendor in the queue.


10. Adjusting to Changing Technologies



The Challenge

Technology evolves at breakneck speed. With new CRM capabilities and AI-powered sales platforms, sometimes your ground seems to move under your feet. Get out of date, and run danger of getting trounced through competition utilizing new tools to streamline outbound.


Why It Happens

Adoption and integration of new technology takes a little time, and salespeople have enough to do in any case. Some will resist, clinging to workflows with which they're comfortable and have developed over years. But clinging to outdated processes can slow down efficiency and cost deals.


How to Overcome It

  • Make a Habit of Repeated Sessions

Avoid a one-off one-hour CRM training session. Have a routine for repeat sessions to become acquainted with new capabilities, integration, and best practice. Have an external trainer and advisor periodically to mix it up.


  • Pilot Programs

Roll out a new tool with a pilot group of reps first. Get feedback, monitor impact, and iron out any glitches before taking it out to everyone in the company. That reduces reluctance and creates a try-everything atmosphere.


  • Be a Glutton for Information

Tell your salespeople to gorge on blog posts, attend webinars, and try out new platforms. Let everyone know that innovation runs deep in your bones.


  • Use Automation

Some technology shifts can be daunting, but many tools try to remove tedious work such as follow-up scheduling and typing in information. Talk about software simplifying reps' lives—less tedious grunge work, and more real conversation.


Stagnation is a scarier alternative in sales, but change can be daunting, I admit. By regularly refreshing your technological arsenal and evangelising a learning environment, your outbound process will become competitive and efficient.


11. Emotional Resilience



The Challenge

Outbound sales can become a roller coaster ride. High-fiving a big win one minute, and then, in a matter of seconds, getting rebuffed with a sequence of rejections in a row in a row. If your team and you don't develop in terms of emotional resilience, it's easy to fall prey to burnout and disappointment.


Why It Happens

The sales environment is high-strung. Targets consume your head, and each "no" feels a failure at your expense. Repeated doubt and tension can gnaw at even an ardent salesperson over a long period.


How to Overcome It

  • Think of Rejection As Information

Flip your thinking. Instead of thinking about a "no" in terms of a dead stop, think about it in terms of feedback, and wonder, "What can I gain?" Can I tweak my pitch and timing? Converting rejections into information helps make a strong, resilient salesperson.


  • Small Victories

Perhaps you failed to seal a deal today, but five strong talks took place. Acknowledge them. Acknowledging small wins keeps morale high and keeps your eyes focused onto long-term objectives.


  • Practice Self-Care

Reward healthy eating, exercise, and scheduled breaks. Tell your team (and yourself) that mental wellness is a must-priority. Burned-out salespeople don't sell effectively, and neither will a salesperson who hasn't gotten enough sleep.


  • Build a Culture That Cares

Pair new reps with experienced mentors. Invite open discussion about mistakes and obstacles. Teams that have each other's backs can navigate the roller coaster of group dynamics and outbound sales.


Emotional resilience is a must for long-term success in outbound sales. With a supportive environment and a healthy state of mind, each failure can become a source of motivation and improvement.


12. Inability to Handle Group Dynamics



The Challenge

Today, many companies rely on purchasing groups, a committee, for buying decisions. To sell to one contact alone and not a group is to bet a loss when everyone else in a group brings in a new issue and a new priority.


Why It Happens

The group decision can become complex. Stakeholders have competing concerns—law wants assurance of compliance, finance wants value for dollars, and the end-user wants ease of use. Neglect one and your sales message can fall apart at the starting gate.


How to Overcome It

  • Know All Decision Players

Early in a conversation, your key contact must notify you about everyone else involved in decision-making. Ask in a respectful manner about roles, concerns, and accountability.


  • Tailor Presentation

Once you know everyone involved, tailor your sales message for them. Talk about ROI and budget with finance, about compliance capabilities with legal, and about ease of use with the end-user.


  • Build Cooperation

Invite everyone involved in a group demonstration or a quick workshop, and answer everyone’s questions at one go. It can build group acceptance and reduce objections.


  • Build Individual Relationships

Use group sessions alone? Set one-on-one appointments with key decision-makers whenever possible. Individual attention can work in your direction in earning trust.

Whenever a group of decision-makers enters a scenario, complexity enters, but then comes an opportunity to exhibit your thoroughness and willingness to tailor. 


By speaking everyone’s language, including compliance, ROI, and ease of use, you’ll position yourself as a collaborator who appreciates and understands everyone in an organization’s concerns.


13. Keeping Up With Buyer Expectations



The Challenge

Modern buyers are smart buyers. They insist on personalized experiences, immediate feedback, and a free, unobstructed information flow, starting and through to conclusion. In case your outbound process feels clunky, or your follow-ups meander, then buyers conditioned for near-immediacy in most aspects of life will drop out.


How and Why It Happens

Buyer behavior is conditioned through experiences (Amazon’s same-day delivery, for example, or recommendations at Netflix’s website, for example). In case B2B outbound sales can't move at a similar velocity, then it can become clunky and impersonal.


How to Break Through


  • Be a Buyer First

And remember: Ask yourself one simple question with each move: "How will this benefit the buyer?" If it’s creating an email sequence or creating a demo, make everything about buyer comfort and ease.


  • Fast Feedback

Reply to questions or queries in a timely manner wherever feasible. Even a quick acknowledgement that you're working through their inquiry can make buyers value your consideration.


  • Alternative Paths

Some buyers will require a long, deep, and thorough demo, but most don’t have a lot of free work blocks during work days. Offer alternative channels for buyers with changing tolerance for information.


  • Use Feedback Cycles

Following a successful (or failed) pitch, seek feedback. Short survey, quick phone chat, whatever works: Learn your strong and not-so-strong areas, and make improvements regularly.


By pleasing (and even pleasing in abundance) modern buyers' expectations, your trust level with them will go through the roof, and your sales will follow.

Being flexible and buyer-focused, your each outreach a personalized, memorable encounter turns into.


14. Overwhelming with Data



The Challenge

Sales and marketing tools can spit out ream after ream of information: email opens, clicks, engagement scores, website visitors, and more. As beneficial as information can be, it can become drowning information when you don’t have a system for filtering out white noise and zeroing in on what’s significant.


Why It Occurs

Some companies go headfirst in a valiant attempt to become "data-driven" and collect any and all information with no consideration for a use case for any of it. What happens is analysis paralysis—sitting at your dashboards for hours, but not actually selling.


How to Overcome

  • Define Key Performance Indicators (KPIs)

Before diving in with your information, detail out which information actually impacts your revenue. Perhaps it’s demo-to-sale conversion, average value of a deal, or call-to-connect ratio. Have your dashboard revolve around your key KPIs.


  • Streamline Dashboards

Use a CRM or a tool for business intelligence with a feature for creating simple, uncluttered dashboards. Ideally, your most important information will sit at your fingertips at a glance, no scroll involved.


  • Prioritize Actionable Information

Keep your information focused on what triggers a specific action. If your follow-up experiences a dip in responses, that’s an immediate sign to tweak your follow-up sequence. 


If specific industries have a high closing rate, devote your budget and bandwidth in that direction.


  • Review Information On a Set Schedule

Rather than checking information willy-nilly, schedule a review with your information and your crew, say, a week, a month, etc. Discuss what’s working, not working, and experiments for your next go-round.


Data must inform your decisions, not smother your decisions. By zeroing in on information with a direct tie to your revenue and regularly reviewing, you’ll use information to your best advantage and not become bogged down in minutia.


15. Building Trust Remotely



The Challenge

In a virtual work environment and virtual conference environment, it can become even harder to build trust when no face-to-face handshake occurs. 


Prospects become suspicious—after all, they can’t see your office, sit down with you in real life, and evaluate your genuineness through non-verbal behavior quite so effectively.


Why It Happens

Remote contact comes off as impersonal. Folks miss out on an opportunity to scan for non-verbal behavior or presence of your office environment. To boot, many spammers have soured it for everyone, and prospects become even suspicious.


How to Overcome It


  • Video Calls Instead of Voice

Use video whenever feasible. Having a friendly face in view helps make you a little less robotic and build trust and rapport in a shorter period of time than a voice over a phone.


  • Consistent Communication

Avoid vanishing for a period of several weeks at a stretch. Frequent, quick follow-ups remind prospects that you care and can be relied on. Even when no update is in store, a quick "just checking in" message keeps them warm.


  • Show Transparency

Be transparent about pricing, timelines, and potential obstacles. Unexpected twists destroy trust, and keeping your prospects in the loop keeps them happy. In case a change occurs, notify them.


  • Provide Social Proof

Showcase studies, LinkedIn endorsements, and testimonials with real-life success stories. Social proof is pretty much the next best thing to a face-to-face recommendation in a virtual environment.


Building trust remotely takes a little added imagination and continuity, but it’s totally feasible. 


What it comes down to is proving your prospects that you're real, reliable, and in it for them, no matter distance and no matter platform.


Put It All Together: The “Fun” Part of Sales


Outbound sales is a roller coaster with turns and twists and sometimes obstacles in between. Regardless of whether faced with an overload of prospects, dealing with long sales cycles, or whatever issue comes your way, it is an opportunity to sharpen your strategy and your crew.


Here’s a quick rundown of key takeaways in a nutshell:


  1. Prospect Overload: Filter out and prioritize high-value ones through use of information and use of lead scoring.

  2. Noise Break: Personalize and deliver real value in a noisy marketplace.

  3. Handling Rejections and No-Shows: Get yourself emotionally strong and use friendly follow-ups to move your prospects in motion.

  4. Management of Time: Apply use of time-blocking and automation for high-leverage activity.

  5. Lack of Personalization: Construct buyer personas and use CRM information for individual personalized contact with each and every one.

  6. Dismal Response Rate: Vary channels and your content, and use follow-up sequence.

  7. Competition with Competitors: Study your competition, accent your USPs, and present real-life success stories.

  8. Alinement of Sales and Marketing Teams: Set shared objectives, routine collaboration, and shared platforms.

  9. Long Cycles: Map out buying journey, nurture all decision-makers, and build momentum with continuous communications.

  10. Adjusting to Tech Changes: Get your training updated and inquisitive about new tools for increased efficiency.

  11. Building Emotional Strength: Have a party for little wins, view rejection as information, and build a positive environment.

  12. Inability to Handle Dynamics: Get in contact with all key players early and adapt your style for each key player.

  13. Staying in Harmony with Customer Expectations: Have a buyer-first mind and respond with a mix of options.

  14. Data Overload: Set specific KPIs and review regularly and in detail in a timely manner.

  15. Building Trust in a Distributed Environment: Apply video calls, use transparency, and build trust with social proof.


It might sound intimidating to attack all of these at one time. Start with one, two areas that drive your biggest headaches and attack them first off. Perhaps start first to streamline your lead scoring, then launch a multi-channel outbound campaign to generate increased volumes of response. Little, incremental improvements over a period of time will make your whole outbound sales function a well-oiled machine.


Make Selling Easier with Tendril


Stop having your head ache with outbound sales. All these headaches can be eliminated, and even more when with proper training, systems, and state of mind.


But headaches aside, when you take care of your prospects as a high priority, you manage your workforce’s workload, and are able to adapt in an ever-changing environment, outbound sales can become one of your biggest accelerators for growth.


In case you're in search of a solution for totally changing your approach for connecting with your prospects and seek to rid yourself of headaches that go with it, Tendril can.


We're a B2B phone sales expert with a specific expertise in agent-assisted dialing, and make each and every one of your calls focused, efficient, and a whole lot more probable to convert.


Our professionals don't simply plug your company into a system—we work with you in detail to comprehend your specific challenge, then build a plan designed to make your outbound work its best. 


Whether drowning with a sea of unqualified contacts, having a challenge getting follow through consistently, Tendril brings expertise and technology to make overcoming obstacles a reality.


Ready to see an actual optimized outbound sales process in motion? Get in touch with Tendril today: Grab your free demo, and let’s chat about getting your efforts optimized, driving your conversions, and, most importantly, driving your desired growth in revenue.


Man in orange shirt on phone, writes in notebook at desk. Open laptop shows welcome screen. Bright room with gray and white decor.

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