How BrainPOP Reinvented Outbound Sales & Streamlined EdTech Growth with Tendril

The Results: From Inbound Reliance to Outbound Readiness

The shift didn’t announce itself with a bang or a single big win. It showed up in smaller, repeatable moments that started to stack: calendars with blocked “Connect” sessions, managers hearing more live call recaps in standups, and reps comparing notes on which openers resonated with principals versus curriculum directors.

BrainPOP's culture became a habit of “we’ll go first.”

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1: Re-engaged Sales Culture

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In the first weeks, reps who hadn’t picked up the phone consistently in years were scheduling focused Tendril Connect sessions, and sticking to them. The structure helped.
 

Lists were ready, intent was clear, and the session had a beginning and an end, which lowered the emotional friction of cold calling. A few early conversations turned into quick follow-ups, and those early wins became stories the rest of the team could borrow.

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The muscle memory returned faster than expected. Sellers began sharing talk tracks, subject lines that paired well with voicemail drops, and the two or three questions that reliably opened a useful conversation with district stakeholders.

Instead of sporadic bursts of activity, the team built a cadence—phone, email, social—so BrainPOP stayed present while busy administrators were juggling budgets and timelines.

Confidence rose, not because the calls got “easier,” but because Tendril's system made the work feel doable every day.

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2: Enhanced Efficiency & Time Savings

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Before, a rep might spend too long hunting down a correct phone number or second-guessing who to call next. With our agent-assisted dialing, that overhead shrank.

Lists were curated, contact data was refreshed, and Connect sessions moved smoothly from dial to dial. The reps’ attention shifted from mechanics to message: What’s the shortest path to value for this school? Which use case matters most for a district about to renew?

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That change freed up meaningful time for higher-value work. Instead of bouncing between tools or restarting every hour, reps stayed in conversation mode longer.

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The end result: fewer stalls and more forward motion.

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3- Better Visibility and Stronger Forecasting

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Leadership didn’t have to guess whether outbound was happening because they could see it.

Session fidelity, contact outcomes, and follow-up tags created a throughline from activity to pipeline.

When a meeting was set, it carried the fingerprints of the campaign and the list that produced it. That meant weekly reviews became more than “how many dials?” and “how many meetings?”; they became conversations about which segments were warming up, which scripts converted best, and where to allocate the next wave of effort.

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4: Early ROI Indicators that Actually Matter

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Perhaps the most important result was cultural. Phone hesitation gave way to craft pride. Reps compared discovery questions the way teachers compare lesson plans. Managers coached to skill, not just volume. The nearshore Tendril team felt less like an external help and more like the extra gears that kept the flywheel turning: researching, enriching, and executing so BrainPOP’s sellers could be fully present in the moments that matter.

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Strategically, outbound stopped being a “project” and became a pillar. With consistent reporting, BrainPOP could plan capacity, layer in seasonal education rhythms, and decide confidently, where to double down. The organization moved from reacting to inbound tides to steering toward the right districts at the right time, with clear intent and accountable execution.

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