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  • Writer's pictureJon Elhardt

Tendril Welcomes Chief Operating Officer (COO), Rodrigo Alarcón

Updated: Jun 22, 2023

Tendril is excited to grow its executive team, welcoming Chief Operating Officer (COO), Rodrigo Alarcón. Rodrigo brings a wealth of knowledge in growing international teams, creating a one team approach and leading innovation.

Rodrigo is an international operations expert with deep industry experience in North America and Latin America (LATAM). Rodrigo has been working in the technology space for over 15+ years, promoting and implementing technology with thousands of organizations in multiple industries. He is passionate about meeting market needs with new technologies that improve the user experience.

“Rodrigo was the obvious choice for us for the role of COO. He had helped us out with some key introductions and advice when we initially founded the company, so when we learned that he was available, it was a no brainer,”
“We are incredibly excited to see the impact he will have at Tendril given his background in sales and operational leadership and his expertise in the LATAM labor markets.”

Jon Elhardt, CEO at Tendril

As COO, Rodrigo will be responsible for Operations throughout North America, including leading Tendril’s implementation and client services teams. In addition, Rodrigo will be responsible for Tendril’s LATAM office in Mexico City with 40+ members from Admin & Finance, Sales, Marketing, Design and Product and Development.

With extensive experience in Sales and Operations, Rodrigo will help the Tendril teams provide exceptional services with deep knowledge and understanding of the sales process, with the objective of providing enablement tools that support sales organizations.

“The primary reason for success is always appreciating that no man is an island and that a team is only as strong as its weakest link. In order to concentrate on building extraordinary and efficient teams, I have had to learn in the trenches how to inspire, collaborate and empathize with others. I identify with Tendril, because just as a tendril supports a plant, this company supports sales organizations through sales enablement tools. I strongly believe that salespeople need to focus more on selling, and that’s where Tendril comes in.”

Rodrigo Alarcón, COO at Tendril


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