Tendril News — August 2025: More Calls, More Quality, More Heart

August at Tendril was all about compounding quality: new teammates raising our ceiling, an agent who embodies excellence, and a reminder that our best work happens when people, process, and tech move in lockstep. Here’s the month in review.

Team Updates

Welcome, Eri Duran — Admin MX

We’re thrilled to welcome Eri Duran to the team. While not a pro athlete, she’s swum enough laps to cross the English Channel… several times (not all at once 😉). We’re excited to see your impact, Eri!

Welcome, Jose Aguilar — Sales Development Representative

Jose Aguilar joins Tendril as an SDR. He’s also a day trader—discipline, pattern recognition, and focus we love in outbound. Let’s go, Jose!

Agent of the Month: Majo Escobedo

Consistency. Excellence. Reliability. That’s Majo Escobedo.

“Majo is the kind of agent we can always rely on. She truly does everything to perfection (and I’m not exaggerating). There’s no other agent who knows every process as flawlessly as she does and never misses a step. Every time we shadow her, we end up being the ones learning from her. — Mintzi Santos, POD Lead

Majo raises the bar for all of us—thank you for showing what great looks like, day in and day out. 💙

Product Spotlight: The Tendril Suite

Not just another dialer. Not just another agency. Tendril is a go-to-market engine that blends:

• Clean, enriched data to target precisely and avoid wasted touches

• GTM strategy support to align message, ICP, and motion

• Bilingual nearshore teams that bring empathy and cultural fluency

• Agent-assisted dialing tech to break through phone trees and AI gatekeepers

• End-to-end sales execution from pipeline creation to appointment setting

When people, process, and technology compound, two things happen: speed goes up and CAC goes down. That’s why our clients stay. Explore our solutions at tendril.us/solutions and see Tendril Connect in action.

Thought Leadership Spotlight

“Treat every client as if they were my client.” — Rosa Peraza Ramirez, Director of Operations

We measure wins in trust, listening, and problem‑solving—not just in dashboards. Recommending the right path (even when it’s harder) is how long‑term partnerships are built.

From the Blog

• Top 10 Customer Success Tools of 2025 — Reduce churn and drive growth with platforms that unify data, automate playbooks, and surface expansion signals.  Read Here: https://www.tendril.us/post/top-customer-success-tools-2025
  

• The Upsell Playbook: Grow Accounts Without Getting Pushy — Time offers well, anchor on outcomes, and use value‑based paths to expand accounts the right way.  Read Here: https://www.tendril.us/post/upsell-playbook-grow-accounts-without-being-pushy
  

• 10 Customer Success Metrics Every Team Should Track in 2025 — NRR, churn, health scores, adoption, and the signals that predict risk and expansion.  Read Here: https://www.tendril.us/post/10-customer-success-metrics-every-team-should-track-in-2025

Case Study Highlight: Iris Telehealth

After challenges with an in‑house SDR model, Iris partnered with Tendril to onboard a skilled nearshore team via Connect Premium. In four months, they saw a dramatic lift in qualified meetings, including a major opportunity with a large healthcare system.

The unlock? The right strategy paired with the right execution partner. 

Read the full case study here: https://www.tendril.us/case-studies/iris-telehealth

What’s Next

We’re carrying this momentum into September with new campaigns, customer stories, and coaching programs designed to help teams hit targets earlier in the quarter. If you’d like to see what the Tendril Suite could look like for your GTM motion, book your demo and let’s build your plan together.

Thanks for being part of the Tendril community. If you have questions or feedback, or just want to say hello, drop us a line. We love hearing from you.